Most businesses ask the wrong question: 👉 “What’s a lead worth?” The real question is: ⚡ “What’s a CUSTOMER worth?” A lead isn’t cash. It’s just a name in a CRM. Until money changes hands… it’s worth $0. Your job isn’t to generate “leads.” Your job is to build a machine that turns strangers → buyers → repeat buyers. Once you know the lifetime value (LTV) of a customer, you stop guessing what you can spend to acquire one. 📌 If a customer is worth $3,000 over 2 years… …then spending $500 on ads