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clusteranalysis4marketing.com
Full example: from cluster analysis to market segments - Cluster Analysis 4 Marketing
Contents1 Example of using the template to create market segments1.0.1 The sample data used1.1 Review the cluster analysis outputs1.1.0.1 Start with SSE1.1.0.2 Next we look at the segmentation maps1.1.0.3 Review the “output clusters” worksheet1.1.1 Understanding the segment structure1.2 Play around with the marketing variables Example of ...
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