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THIS IS THE HIGHEST EVOLUTION OF SELL ME THIS PEN Level 1: Features & Benefits (Amateur Hour) "This pen is made in Japan, weighs 50 grams, writes smoothly..." Boring as f*ck. Nobody cares where your pen was made. They're thinking "So what?" Level 2: Problem Creation (Getting Warmer) "You need to sign this contract but don't have a pen..." "Your current pen looks cheap..." Better than features, but still weak. You're creating artificial problems. Level 3: Identity & Symbol Selling (Pro Level) I l