PUMA launched its biggest global campaign, ‘Go Wild,’ redefining its brand identity. The campaign shifts focus from performance to the pure joy of running, tapping into the ‘runner’s high.’ Featuring everyday runners instead of athletes, the campaign’s hero film embraces running as a source of happiness and connection. Brand: PUMA Agency: adam&eveDDB #CampaignSpot | Social Samosa
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PUMA launched its biggest global campaign, ‘Go Wild,’ redefining its brand identity. The campaign shifts focus from performance to the pure joy of running, tapping into the
Social Samosa. . PUMA launched its biggest global campaign, ‘Go Wild,’ redefining its brand identity. The campaign shifts focus from performance to the pure joy of running, tapping into the ‘runner’s high.’ Featuring everyday runners instead of athletes, the campaign’s hero film embraces running as a source of happiness and ...
40 views11 months ago
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