This little ground squirrel reminded me how easily we can get distracted running a business. “Shiny squirrels,” as I affectionately call them, can show up as daily interruptions or they can show up as new ideas, opportunities, or shiny tools. They look exciting, but not every squirrel deserves to be chased. Here’s the real question: does it align with your vision? If yes—and it’s a ‘now’ thing—go for it and build it into your plan. If it doesn’t, park it for later. Because every time you chase a