AI recommendations are decided upstream. Understand the 10-gate pipeline, where brands fail, and how small improvements compound.

In today's interview, we chat with Jesse Cox. He's been a YouTube pioneer for well over a decade with his main channel boasting over 1 million subscribers. Since then, he's also expanded into the ...

This story was featured in The Must Read, a newsletter in which our editors recommend one can’t-miss story every weekday. Sign up here to get it in your inbox. Johnny Gaffney is having a nightmare: He ...

Not all YouTube experts do the same job — strategy, execution and growth support vary widely. Consultants usually diagnose problems, while managers and growth experts help execute solutions. Channel ...

Last year, like 2024, 2023, and, well, probably most years since 2005, was the Year of YouTube. The video platform has become massively successful in every dimension: It’s got at least 2.5 billion ...

Founder of Bleeding Cool. The longest-serving digital news reporter in the world, since 1992. Author of comic books The Flying Friar, Holed Up, The Avengefuls, Doctor Who: Room With A Deja Vu, The ...

Retention analysts say Shorts older than 28-30 days are being deprioritized in recommendations. The reported shift affects channels ranging from 100 million to one billion monthly views. Creators warn ...

The Home page feed can be one of the best or worst things about YouTube. It depends on how good Google's algorithms are able to interpret your YouTube activity and offer content that you might like to ...

Between bans on AI content farms and new AI-powered tools like Ask Studio, YouTube content production is being transformed by artificial intelligence. Here’s what this means for video marketers and ...

Anu is a Features author at Android Police. You'll find her writing in-depth pieces about automation tools, productivity apps, and explainers. Before joining AP, she used to write for prominent tech ...

One of the most common complaints I keep reading from YouTube Music users is that Google treats it and their regular YouTube experience as one and the same. If you like one artist’s songs, you’re now ...