Working with data storage technology company Cerbyte, Mayrhofer and colleagues were especially interested in identifying a ...
QR Codes placed in physical environments often outlive the campaigns they support. As links expire or destinations age, these codes continue to surface, shaping customer expectations. Every neglected ...
Most brands approach QR Code safety as a trust challenge. The assumption is that consumers hesitate to scan QR Codes because they are wary of scams and do not trust QR Codes. Uniqode’s consumer survey ...