Do you like going to the dentist? Many adults don’t, often due to uncomfortable memories from their childhood experiences in the dentist’s chair. So when it’s time to take their own children to a ...

You're not indecisive. You're wired to process the world more carefully than most people, and it shows up with every purchase.

Enamel protection is emerging as a critical focus in everyday oral care as dentists highlight rising cases of enamel erosion linked to modern, acid-heavy diets. Unlike cavities, enamel wear develops ...

Crest’s new toothpaste targets odor-causing bacteria. For many, mints and gum have become a daily crutch for bad breath, the company said, noting that 67% of people say their mouth feels stale within ...

A photo of a long‑expired tube of toothpaste—dating all the way back to 1988—has gone viral on Reddit, attracting more than 50,000 upvotes. The reason? As the caption puts it: “Mom is using toothpaste ...

Your toothpaste is a mixture of different chemical compounds, not a single compound. It contains abrasives, fluorides, detergents, sweeteners, flavourings, and water. All of these are combined to ...

There could be new hope in the fight against gum disease. Scientists have developed a toothpaste that targets only the bacteria that cause periodontitis, leaving the rest of the oral microbiome ...

Forbes contributors publish independent expert analyses and insights. Emma Sandler is a journalist covering beauty, fashion and wellness. That’s at least the attitude that Boka has as a young(er) ...

Erewhon has had some exciting celeb collabs, from Hailey Bieber to Sabrina Carpenter. But the grocery store’s latest drop is a little more surprising. It partnered with oral care brand Boka, and the ...