As agencies go AI-first, ad and marketing firms risk overestimating AI readiness, say leaders, exposing a widening literacy gap between investment, adoption and real capability.

TXT Media sees the GCC as a high-velocity, innovation-ready market where brands are eager to experiment, scale and embrace predictive, AI-powered media ...

OpenAI’s decision to bring ads to ChatGPT has sowed consternation among some users and served as marketing fodder for rivals with a stance against the monetization tactic. Target emphasized in the ...

RICHMOND, Va. (WRIC) — Virginia is mentioned in multiple investigative files on Jeffrey Epstein, including emails about a TV series being filmed in Richmond, testing kits sent from the Commonwealth to ...

Many companies treat martech implementation like crossing a finish line. The project launches, everyone claps, champagne corks pop, and then the system slowly decays into chaos. Six months later, ...

OpenAI CEO Sam Altman told employees that ChatGPT is "back to exceeding 10% monthly growth," according to an internal Slack message viewed by CNBC. The company is aiming to launch a new model within ...

Altairzen, the MarTech Service Provider (MSPs) company, is introducing a new framework for updating and managing marketing operations for businesses around the world. Altairzen created the MarTech ...

Replacing animal testing with alternate methodologies in preclinical drug trials holds potential for the development of cheaper, safer pharmaceuticals as well as alleviating animal suffering. But ...

DUBLIN, Jan. 27, 2026 /PRNewswire/ -- BrowserStack, the world's leading software testing platform, today announced the launch of Accessibility DevTools, expanding into IDEs to help teams detect and ...

Spraying a fast-drying clear coat onto a vehicle at Flow Lexus in Kernersville, N.C. There’s an iron law in the paint business: The faster it dries, the worse it looks. But then AI took a crack at it.

Get traffic data and keyword intel on competitors instantly. Last quarter, I watched a marketing team spend $180,000 on an attribution platform they’d been lobbying for all year. The demos were ...