Tired of ad blockers, cookie deprecation, and opt-outs undermining your marketing efforts? You may be investigating server-side tracking as a way to grow your access to data. Server-side tracking can ...

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Intel is holding on to market share in both client and server markets against AMD despite the seemingly endless stream of bad news surrounding the company. Second quarter 2025 chip sales were roughly ...

The big picture: With Intel facing existential challenges due to multiple strategic missteps over the past decade, AMD's CPU market share has reached record highs across both client and server ...

Model Context Protocol makes it far easier to integrate LLMs and your APIs. Let’s walk through how MCP clients and servers communicate, securely. Every new protocol introduces its own complexities.

The Model Context Protocol (MCP) is an open source framework that aims to provide a standard way for AI systems, like large language models (LLMs), to interact with other tools, computing services, ...

Two great tastes that taste great together? On Wednesday, Magnite announced plans to merge Magnite Streaming, its ad exchange and SSP, with SpringServe, its ad server and mediation platform, into a ...

NEW YORK—Magnite, the largest independent sell-side advertising company, today launched the next generation of its SpringServe video platform, a CTV/OTT solution combining its SpringServe ad server ...