The Google Ads API will no longer accept new adopters of session attributes or IP address data in conversion imports starting Feb. 2nd. Developers who already use these fields can continue for now, ...

The Seattle Seahawks tied the Los Angeles Rams in the fourth quarter off one of the strangest plays you'll ever see ... and yet another reminder to play through the whistle. Down 30-28 with 6:23 left ...

The practice surged in the 1980s and 1990s, before medical groups began warning it was harmful. By Ellen Barry As a teenager, Julie Rodgers attended Tuesday night group therapy sessions in which young ...

Today the U.S. Supreme Court heard oral arguments in the case Chiles v. Salazar, which challenges Colorado’s ban on conversion therapy, a discredited and often harmful practice of attempting to change ...

Google says richer conversion imports give Google’s AI the signals it needs to improve attribution and drive stronger campaign results. Google is pushing advertisers to enrich the conversion data they ...

Conversion tracking tends to be one of those things advertisers set up once and then forget about, until something fails – big time. But in my 16 years of experience running Google Ads, I can ...

The Trade Desk on Thursday announced its first native app built for use with a separate cloud or data warehouse. It’s called the Connector App on Snowflake. The idea is to more readily connect sales ...

APPLETON — An employee died Wednesday due to an industrial accident at Progressive Converting in Appleton, according to the company's media statement. Progressive Converting confirmed with The ...

There's a special tax break, known as the Section 121 exclusion, that shields part of your home sales profit from capital gains taxes. The limits are up to $250,000 for single filers and $500,000 for ...

Using data in marketing is nothing new. In fact, data is so deeply ingrained in the fabric of online marketing that even marketers who aren’t actively leveraging it are still impacted by it. From big ...