Abstract: Today, businesses pinpoint customer loyalty, spending habits, and engagement levels to allow more personalized and effective marketing. In this paper, we propose an RFM segmentation method ...
Pandas TA Classic is an easy-to-use library that leverages the Pandas package with 150 indicators and utility functions and 62 TA Lib candlestick patterns (212 total). Many commonly used indicators ...
Abstract: In the highly competitive e-commerce landscape, personalized marketing strategies have become vital for customer retention and profitability. This study presents a comprehensive, data-driven ...
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