That’s the job of generative engine optimization (GEO) — and in 2026, it’s no longer optional. This guide shows you how to build, execute, and measure a GEO strategy that actually works. What is GEO — ...

San Francisco-based data and AI focused firm Databricks noted this past week that it has delivered steady results, announcing them this past week.

As AI systems rapidly move from standalone models to sophisticated multi-component deployments, a new conference will address one of the field’s most critical challenges: how to engineer AI systems ...

The deal positions Snowflake to compete with Databricks in AI while giving OpenAI enterprise distribution beyond Microsoft’s ecosystem.

Oracle Database 26ai embeds AI capabilities directly into production databases, enabling enterprises to deploy AI securely ...

Abstract: Efficient SQL Query Optimization (QO) is a fundamental aspect of database management systems, aimed at enhancing query performance and reducing resource consumption typically involves ...

Databricks says Instructed Retriever outperforms RAG and could move AI pilots to production faster, but analysts warn it could expose data, governance, and budget gaps that CIOs can’t ignore.

Flexera, which specializes in technology-spending and risk intelligence, has acquired two companies as part of its strategic FinOps expansion. The company acquired ProsperOps, an AI-enabled FinOps ...

This acquisition is part of DoiT’s $250 million AI investment strategy and brings intelligent optimization and automation to data platform workloads DoiT, a global leader in enterprise-grade FinOps ...

(Bloomberg/Mark Bergen and Brody Ford) — Databricks is raising over $4 billion in a new funding round that values the software firm at $134 billion, another example of how some tech companies are ...