Advertisers looking to get in on the action during Paramount’s UFC debut later this week will have a new option for purchasing commercial inventory. According to a report by Brian Steinberg in Variety ...

Samsung Ads, the advertising division of Samsung Electronics, has announced the programmatic expansion of its interactive ad format Samsung GameBreaks. Advertisers can now activate GameBreaks ...

New Portfolio and Guidance Provide Standardized Definitions for Six Core CTV Ad Formats and Updated Support for Trading Pause and Menu Formats Through OpenRTB; Open for Public Comment Until January 31 ...

The updates aim to provide publishers, buyers, and platforms with a common language and more efficient ways to transact emerging CTV formats When you purchase through links on our site, we may earn an ...

With a new edition of a long-running awareness campaign, Genentech is drawing attention to the talents and passions that are helping people with multiple sclerosis (MS) thrive. The latest installment ...

Programmatic ads have entered the chat … bots. On Tuesday, PubMatic announced a partnership with Kontext, a platform that uses LLMs to generate relevant ads within AI chatbots. The integration is ...

Spotify has a knack for mining your listening data into something fun and shareable rather than weird and creepy for its annual “Wrapped” feature. This year, it outdid itself. The 2025 edition of ...

After years of progress eliminating waste in programmatic media buys, the Association of National Advertisers has added new benchmarks for brand safety and "suitability," including explicit risks to ...

Amazon is letting advertisers get their audio spots in front of more ears through an expanded pact with iHeartMedia for programmatic ads. Under the deal, users of the Amazon DSP (demand side platform) ...

“Buyers no longer need to patch together media plans,” said James Rooke, Comcast’s president of advertising, in a statement, of the cross-channel solution. The solution also attempts to address a ...