Hallucinations are more common than we think, and they may be an underlying mechanism for how our brains experience the world. One scientist calls them “everyday hallucinations” to describe ...
How is it that two people can see the same thing and have a completely different understanding of what happened? Two leaders can look at the same numbers, hear the same news or face the same challenge ...
The concept of risk plays a central role in modern society, evident from its wide application in daily life. A quick internet search for “risk” yields millions of results, and the term has become part ...
How consumer trust in AI marketing is shaped by culture, transparency, and emotion, and what brands need to get right in different markets. This edited excerpt is from Ethical AI in Marketing by ...
“Please respect my journey”: Is polyphonic perception real? TikToker becomes a meme after bold claim
A TikTok creator’s attempt to explain how she hears music has people equal parts fascinated and cracking up. Featured Video Brelle the Nail Connoisseur (@iambrelle) posted a video where she broke down ...
Brand Finance determines whether public perception of brand sustainability commitments aligns with their performance — and the financial risks associated with any gap. Today, brand-valuation ...
AI is changing how brands are evaluated and presented. This article outlines a strategic framework to adapt to these shifts in search. As brands compete for market share across a whole range of AI ...
A team of scientists has identified areas of the brain that are activated when a person becomes aware of themself and their thoughts. This enigmatic process appears to be controlled by the thalamus, a ...
The 2024 Corruption Perceptions Index (CPI) shows that corruption is a dangerous problem in every part of the world, but change for the better is happening in many countries. Research also reveals ...
Corruption affects billions of people worldwide, destroying lives, undermining human rights and exacerbating global crises. It blocks real action where it’s needed most – stalling critical policies, ...
Antonia Haynes is a Game Rant writer who resides in a small seaside town in England where she has lived her whole life. Beginning her video game writing career in 2014, and having an avid love of ...
Ruth Ogden receives funding from The British Academy, The Wellcome Trust, the Economic and Social Research Council, CHANSE and Horizon 2020. This piece was written as part of the Wellcome Trust ...
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