I first encountered the McGurk effect in a neuroscience class. My professor played a video of a person moving their lips as if saying “ga,” while the audio track played “ba.” Most students heard ...

Hallucinations are more common than we think, and they may be an underlying mechanism for how our brains experience the world. One scientist calls them “everyday hallucinations” to describe ...

What do people really think when they see your brand? Do they trust you, roll their eyes, or feel like you’re the obvious choice? That gut-level reaction, shaped by every touchpoint from your website ...

Leeds Beckett University provides funding as a member of The Conversation UK. A few years ago I climbed over a gate and found myself gazing down at a valley. After I’d been walking for a few minutes, ...

Editor’s note: Every year, hundreds of undergraduates at the University of Delaware pursue research under the guidance of a faculty mentor, especially during the summer months. Such experiences ...

How consumer trust in AI marketing is shaped by culture, transparency, and emotion, and what brands need to get right in different markets. This edited excerpt is from Ethical AI in Marketing by ...

A TikTok creator’s attempt to explain how she hears music has people equal parts fascinated and cracking up. Featured Video Brelle the Nail Connoisseur (@iambrelle) posted a video where she broke down ...

A TikTok influencer’s breakdown of a Justin Timberlake song has some viewers cracking up and confused. User Brelle the Nail Connoisseur sparked reactions online after sharing a video that intriguingly ...

From confined spaces to cutting-edge aircraft, failures to align risk perception with reality can have catastrophic consequences. What steps can close the gap to improve safety outcomes. The gap ...

AI is changing how brands are evaluated and presented. This article outlines a strategic framework to adapt to these shifts in search. As brands compete for market share across a whole range of AI ...

Why does the brain split visual spatial perception between its hemispheres? A new review by neuroscientists examines the advantages and trade-offs, and how the brain ultimately makes vision feel ...

How consciousness emerges in the brain is the ultimate mystery. Scientists generally agree that consciousness relies on multiple brain regions working in tandem. But the areas and neural connections ...