LOS ANGELES, March 18, 2025 /PRNewswire/ -- Cineverse (Nasdaq: CNVS), a next-generation entertainment studio, today announced its strategic partnership with global advertising technology leader The ...
Today, The Trade Desk’s Ventura, the platform built for a fairer and more transparent streaming ecosystem, takes the next ...
How to Optimize Family Co-Viewing, Create Dynamic Partnerships, & Know When to go IO or Programmatic
What are some of the best approaches for advertising strategies that incorporate both direct and programmatic partnerships, and how can advertisers who are looking to expand their reach better ...
Guideline today announced the expansion of its Ad Intelligence Insights offering by launching its Programmatic Global Quarterly Report Series, a new subscription providing recurring spend benchmarks ...
At its core, programmatic marketing is about automation and precision. It involves the use of software platforms, known as demand-side platforms (DSPs) for advertisers and supply-side platforms (SSPs) ...
Yang Han, Co-Founder and CTO of StackAdapt, joined us to unpack the findings from The State of Programmatic Advertising 2026.
Programmatic advertising is entering its agentic era. AI agents can now handle complex workflows - audience discovery, custom modeling, activation - that previously required hours of manual work ...
Affiliate marketing is credited for its measurability and performance, especially as it continues to mature. Yet many programs still prioritize short-term conversion metrics over the complexity of ...
Seven years ago, some people believed targeting on connected TV (CTV) wouldn’t be possible without cookies. Fast-forward to today, and cookieless CTV targeting is not only possible but commonplace. We ...
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