Microsoft is moving toward fully automated security operations, using coordinated AI agents. The system is already proving effective in real-world testing. Microsoft believes AI is becoming a core ...

Data teams building AI agents keep running into the same failure mode. Questions that require joining structured data with unstructured content, sales figures alongside customer reviews or citation ...

Copilot's reliance on OpenAI's frontier models began to work against it, especially as Anthropic's Claude became popular with enterprise users. To Microsoft's credit, it realized that and has shifted ...

Annual mobile advertising benchmark reveals consistent ROAS gaps between last-touch and full-journey measurement across thousands of ad networks. PALO ALTO, CA ...

For the first time in the index’s history, the 2026 edition introduces dedicated multi-touch attribution (MTA) leaderboards alongside traditional last-touch rankings. The addition reflects a ...

Microsoft is expanding its Microsoft 365 Copilot “Researcher” agent with new multi-model capabilities designed to improve the accuracy and depth of AI-generated research outputs. The update introduces ...

This paper presents a nowcasting model for global trade that allows for regional dynamics and spillovers. World trade growth is driven by common global factors but also regional trends. While existing ...

Meta has announced that later this month, it will provide click-through attribution reporting that better aligns with tools like Google Analytics, while instituting a new attribution model designed to ...