Because of the nation’s diversity, the chipmaker has devised a new strategy for growth that doesn’t rely only on GPUs.

Google’s Scenario Planner gives you a no-code way to turn Marketing Mix Model insights into actionable budget and ROI decisions.

The move to Mac-first is less about brand preference and more about adapting infrastructure to the realities of modern, AI-driven software development.

Natasa Stankovic faced online trolling over a viral video of her dancing at a college fest, but many social media users came ...

Media mix modelers should reconsider radio as a new media channel and avoid constraining current radio ROI with historical performance benchmarks due to improvements in as-run delivery data, according ...

White House press secretary Karoline Leavitt on Wednesday forcefully maintained that President Donald Trump did not erroneously refer to Greenland as “Iceland” during his address at the World Economic ...

Preisdent Donald Trump made a brutal gaffe during his speech at the World Economic Forum in Davos, Switzerland on Wednesday by repeatedly mixing up Iceland and Greenland. In an awkward 90-second ...

Speaking to The PIE during a delegation visit to India, vice-chancellor Peter Edwards and global engagement director Ashar Ehsan unpacked Aberdeen’s ambitions around mobility, employability and the ...

Determining a budget split between upper and lower-funnel is a recurring topic in paid media. Upper-funnel campaigns (typically awareness and interest) create future demand, while lower-funnel ...

Python physics explained: tides and their mathematical model. Learn how tidal forces work and how to model them step-by-step in Python using clean math, simple assumptions, and clear visual intuition.

NEW YORK — TikTok has drawn droves of marketers for its ability to turn products of all stripes, from Stanley tumblers to cranberry juice, into viral sensations. Since the social platform launched its ...