Google’s Scenario Planner gives you a no-code way to turn Marketing Mix Model insights into budget and ROI decisions. The ...

The 4 Ps (Product, Price, Place, Promotion) form the "marketing mix," a foundational framework for marketing strategy. While the concept originated in the 1960s, it remains essential for aligning ...

Learn how to build a resilient marketing strategy by combining different channels instead of relying on just one or two sources. Relying on just one or two marketing channels is risky. A multi-channel ...

NEW YORK—The Interactive Advertising Bureau has announced Project Eidos, an industry-wide effort to modernize advertising and marketing measurement, at its 2026 Annual Leadership Meeting. “While ...

Real-time video AI developer Decart says it’s primed to transform video marketing with the release of Lucy 2, an innovative new model that’s able to seamlessly edit longform live streams via natural ...

Speaking to The PIE during a delegation visit to India, vice-chancellor Peter Edwards and global engagement director Ashar Ehsan unpacked Aberdeen’s ambitions around mobility, employability and the ...

Python physics explained: tides and their mathematical model. Learn how tidal forces work and how to model them step-by-step in Python using clean math, simple assumptions, and clear visual intuition.

The marketing landscape is experiencing a seismic shift. Retail media networks are projected to be the fastest-growing advertising channel through 2027, with annual growth exceeding 20%, according to ...

Pharma marketers enter 2026 asking where DTC fits in the DTP era. That question, which few foresaw 12 months ago, reflects the fast rise of direct-to-patient (DTP) programs. In the last few months ...

Marketing mix models often fail because insights stop at analysis. Here's what it takes to turn MMM into a decision-driving capability. Marketing mix models aim to answer the marketer’s billion-dollar ...

Microsoft has added official Python support to Aspire 13, expanding the platform beyond .NET and JavaScript for building and running distributed apps. Documented today in a Microsoft DevBlogs post, ...