Palm Jumeirah is full of hotels that know how to get attention, but attention and loyalty are not the same thing. Gues ...

No single ad measurement methodology works well anymore for brands with multiple points of sale. That is why attribution ...

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For all the sophistication of modern marketing technology—AI-driven analytics, real-time dashboards, endless attribution platforms—most brands are still measuring success with a model that ...

Every industry has its comeback stories. Vinyl records. Independent bookstores. Even the occasional fashion trend that returns decades after it disappeared. Marketing measurement has its own unlikely ...

Game publishers allocate budgets across channels like Twitch, YouTube, and Paid Social, but quantifying which channels drive incremental sales after the chaos of a launch remains difficult outside of ...

Welcome to this week’s PPC Pulse, where this week’s focus is on scenario-based planning in both Google and Microsoft platforms. Google introduced a new Scenario Planner within Meridian, giving ...

Google is launching Scenario Planner, a no-code tool that lets you test budget scenarios and forecast ROI using its Meridian marketing mix model (MMM) without needing data science expertise. What’s ...

Get traffic data and keyword intel on competitors instantly. Google is rolling out Scenario Planner, a no-code tool designed to make its Meridian marketing mix model accessible to marketers who do not ...

The techniques that have served marketers for over fifty years are evolving rapidly, driven by artificial intelligence, increasing market volatility and a fundamental shift in what we expect ...