Google’s Scenario Planner gives you a no-code way to turn Marketing Mix Model insights into actionable budget and ROI decisions.

The 4 Ps (Product, Price, Place, Promotion) form the "marketing mix," a foundational framework for marketing strategy. While the concept originated in the 1960s, it remains essential for aligning ...

Posts from this author will be added to your daily email digest and your homepage feed. is The Verge’s senior AI reporter. An AI beat reporter for more than five years, her work has also appeared in ...

ITT reported fourth-quarter sales growth of 13% year over year. Over the full year, ITT's sales grew 8% driven by strength in its connect & control technologies segment. It also announced the ...

Blockchain-based prediction-market platform Opinion said it raised $20 million in pre-Series A round, underscoring that some corners of the crypto economy can still attract sizeable funding even when ...

Learn how to build a resilient marketing strategy by combining different channels instead of relying on just one or two sources. Relying on just one or two marketing channels is risky. A multi-channel ...

Real-time video AI developer Decart says it’s primed to transform video marketing with the release of Lucy 2, an innovative new model that’s able to seamlessly edit longform live streams via natural ...

For mid-market organizations, cybersecurity is a constant balancing act. Proactive, preventative security measures are essential to protect an expanding attack surface. Combined with effective ...

Microsoft has spent the past year aggressively promoting Copilot as the future of coding with AI. The company even brought Copilot Studio extensions to Visual Studio Code. Still, internal moves ...

Speaking to The PIE during a delegation visit to India, vice-chancellor Peter Edwards and global engagement director Ashar Ehsan unpacked Aberdeen’s ambitions around mobility, employability and the ...

In commission-led sectors (e.g. property, recruitment), marketing teams often gravitate toward short-term, bottom-of-funnel activity. After all, immediate results feel reassuring. But an overreliance ...

David Mellor, head of market technology at MEMX, believes the technology-driven exchange operator’s model of delivering technology through ‘market as a service’ is a superior model and positions the ...