The AI track at B2BMX 2026 dives into how leading brands are leveraging AI to improve productivity, personalization, and uncover insights.

This guide is here to break down how to make your b2b digital marketing strategies work for you. We’ll look at understanding who you’re talking to, building a solid website, creating content that ...

Salesforce Inc. today released details about its thinking in acquiring Informatica Inc. despite that company’s apparent overlap with Salesforce’s MuleSoft integration subsidiary. Executives said the ...

As more B2B buyers adopt generative artificial intelligence (GenAI) and conversational search tools to gather faster insights, marketing, sales, and product leaders are facing intense pressure to ...

If online travel agencies want to go to where people are booking travel, they are going to have to make the B2B game an integral part of their businesses. Otherwise, they'll be handing those potential ...

At B2B Marketing, we believe the key to proving marketing’s impact is to become the commercial marketer. One of the skill essential skills to becoming the commercial marketer is financial acumen.

Data platform vendor Informatica is expanding its AI capabilities as the needs of gen AI continue to increase enterprise requirements. Informatica is no stranger to the world of AI; in fact, the ...

Informatica’s latest release brings self-service tuning, LLM integration, and model governance to the forefront of enterprise data management. Informatica is adding new AI-based capabilities to its ...

B2B marketers are embracing video and creator partnerships. Strategies once reserved for B2C are now mainstream in B2B. LinkedIn is becoming a hub for B2B creator engagement. LinkedIn’s latest ...

If your B2B marketing strategy looks the same as it did last year, your pipeline may already be suffering. In 2025, staying relevant means optimizing every touchpoint, from AI-powered prospecting to ...

The B2B commerce landscape is undergoing a profound transformation driven by advancements in AI, shifting buyer expectations, and increasing economic pressures. Companies effectively leveraging ...

Permira invested in Informatica in 2015 The transaction is expected to close early in Salesforce’s fiscal year 2027 Informatica was founded in 1993. Salesforce has agreed to acquire Informatica, a ...