How to create a persona GPT for SEO audience research

Build persona-based GPTs to pressure-test your content, surface gaps, and align SEO with real audience intent – without ...

Julie Parr promoted to Senior Vice President, Development; Elyse Poinsett promoted to Vice President, Digital Revenue and Operations

NPR Chief Development Officer Rachel Evans announced today that Julie Parr has been promoted to Senior Vice President, Development and Elyse Poinsett has been promoted to Vice President, Digital ...
Major League Baseball

Andrew Painter's clubhouse mentor? How about an old pickleball rival

Phillies left-hander Jesús Luzardo still remembers seeing Andrew Painter the next day. They were pumped. “All right,” Luzardo said. “We’re on the same team.” “I don’t think I could’ve been happier,” ...
Harvard Business Review

Build a Corporate Culture That Works

Start by thinking about the dilemmas your people will face. by Erin Meyer At the beginning of my career, I worked for the health-care-software specialist HBOC. One day, a woman from human resources ...