QR codes are proving to be a winning solution for many companies around the world. British Airways uses them to cut down on queues. Italian fashion brand Diesel uses them to authenticate apparel. And ...

Some of our favorite tools are getting short shrift. The instruments around us that become ubiquitous over time can eventually be taken for granted or pigeonholed. It’s hard to believe, for instance, ...

B2B marketers are going big on in-person experiences again after years of online-only interactions. In 2024, experiential marketing budgets surpassed pre-pandemic highs, with in-person events ...