Zack Dugow is Founder and CEO of the COOL company, delivering a better experience for everyone in the advertising space. No matter what you’re doing, the ability to adapt to changing conditions is key ...

SAN FRANCISCO, Dec. 10, 2020 /PRNewswire/ -- Mindworks, a leading international creative studio, today announced a new version of Playturbo, the self-service playable ad platform designed to help ...

In the dynamic world of retail, businesses face the ongoing challenges of rising advertising costs alongside a swiftly changing media landscape. In the face of this, the practice of Dynamic Creative ...

Media and creative should be a couple, but in the online ad industry, they’re essentially in a long-distance relationship. They stay in touch here and there, only coming together at rare intervals, if ...

Deliver the right message to the right person at the right time. It’s an ideal that marketers have long aspired to. Historically, creative agencies have been exceptional at finding the message, and ...

NEW YORK--(BUSINESS WIRE)--Innovid, the world’s leading video marketing platform, today announced a new partnership integration with Jivox, the personalized digital marketing technology leader, to ...

New partnership helps CPG advertisers boost omnichannel creative optimization and delivery across CTV, digital video and display Leveraging NCS' purchase insights and Innovid's proprietary dynamic ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Brian Bowman, CEO and founder of Consumer ...

B2B advertising has finally outgrown its obsession with vanity metrics. Today, the smartest players in advertising are trading broad impressions for tangible business outcomes. Traditional metrics ...

Innovid, the world's leading video marketing platform, today announced a new partnership integration with Jivox, the personalized digital marketing technology leader, to deliver omni-channel dynamic ...