Rewriting the automotive rule book is no easy task. There’s a reason things have been done the same way for so long – if it ...
When journalists first get behind the wheel of a new car, they are often limited to short test drives during launch events. During an initial summer drive, ...
Getting the most out of A/B and other controlled tests by Ron Kohavi and Stefan Thomke In 2012 a Microsoft employee working on Bing had an idea about changing the way the search engine displayed ad ...
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