The brands that own their customer relationships will own their futures; everyone else is renting attention on borrowed time.

2022 was a year of unprecedented growth and change in the industry. Cybersecurity was a major concern. The impending removal of third-party data also came into the spotlight. As we look forward in ...

Developing a successful marketing analytics strategy is a challenging, but often crucial, task for many businesses. While collecting vast amounts of marketing data can be a hurdle in itself, plenty of ...

Privacy-first approach. Prioritizing privacy-first practices and compliance with privacy regulations creates consumer trust and enables better, more ethical data use ...

Data is the foundation of modern business strategy and the fuel for AI applications. It drives decision-making, optimizes operations, and creates personalized customer experiences, enabling businesses ...