When Ben Rosenfeld started working as a residential assistant at a Stanford University dorm, he encountered 77 freshmen possessed by an “all-consuming” force. His new gig coincided with the release of ...

This article was co-authored with Emma Myer, a student at Washington and Lee University who studies Cognitive/Behavioral Science and Strategic Communication. In today’s digital age, social media has ...

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If it feels like social platforms suddenly “get” you more than they used to, you’re not imagining it! In 2026, feeds aren’t only reacting to what you click anymore. They’re predicting what you ...

Social media algorithms determine what billions of users see daily, yet most creators barely scratch the surface of how they operate. Platforms prioritize content ranking using engagement metrics, ...

TikTok has reached a deal that will allow it to keep operating in the United States, with a majority American-owned joint venture, but the terms could change the algorithm for users in the U.S. The ...

A year past the original deadline, TikTok users are celebrating after the app’s owner finalized a deal late Thursday to spin off the bulk of its U.S. business to a consortium of American investors.

X is revamping the algorithm that ranks posts in the "For You" feed. The engineering team said it will post changes to the algorithm on GitHub every four weeks, including explainers on changes. The ...

Jan 10 (Reuters) - Elon Musk said on Saturday that social media platform X will open to the public its new algorithm, including all code for organic and advertising post recommendations, in seven days ...