Attention metrics have mainly been used to measure lift in upper-funnel KPIs, like brand awareness. But advertisers are starting to gravitate toward attention as a way to measure a campaign’s impact ...

Algorithms shape our lives and steal our focus. Rituals can help us not only regain control of our attention; they're also a ...

Amplified Intelligence, the most trusted source for accurate attention measurement, has partnered with Chalice Custom Algorithms – a leading AI application backed by TD7, The TradeDesk’s investment ...

Lawmakers on Tuesday challenged top policy executives from Facebook, Twitter and YouTube to provide more transparency regarding the use of algorithms on the platforms and criticized their business ...

James Taylor, CEO, Particular Audience, looks at how to harness algorithmic attention so that retailers can ensure product discovery.