Alexa+ is getting customizable chat styles that change how the assistant talks to you, including a new Sassy personality with humor, sarcasm and censored profanity.

Sassy becomes the fourth Alexa+ personality type, joining Brief, Sweet, and Chill. It's unavailable when Amazon Kids is ...

When she's not writing, she likes to dote over her cat, sip black coffee and try out new horror movies. CNET editor Gael Fashingbauer Cooper, a journalist and pop-culture junkie, is co-author of ...

Amazon has introduced customizable personality styles for Alexa+, allowing users to choose how the virtual assistant responds.

The new voice lets Alexa drop profanities, pile on the sarcasm, and generally speak her truth. I kind of…liked it?

Anna Behrend is a self-taught data journalist who has found in data-driven reporting and visualization a way to combine her academic background in science with her creative interests.

As voice search becomes AI synthesis, marketers must optimize for conversational inclusion — not blue-link visibility.

OpenAI reportedly raised $110 billion at a $730 billion valuation, backing massive AI infrastructure expansion as profitability questions loom.

Alexa DeLeon Reddick is the wife of NASCAR Cup Series driver Tyler Reddick, who won the 2026 Daytona 500 on February 15, delivering 23XI Racing co-owner Michael Jordan his first victory in the sport’s ...

The new “Send to Alexa” feature lets you send Kindle Scribe notebooks to your Echo device with just a couple of taps. I took the new feature for a spin, and it does work. Alexa+ did a good job ...

DEAR ERIC: I have friends who have Alexa in their homes, and I understand that Alexa is a valuable tool when used as indicated. I also understand that it “listens” to any conversation carried on in ...

Jennifer Pattison Tuohy writes at The Verge: I’ve used Alexa to manage my shopping list for years. There are plenty of great list apps out there, but the convenience of adding items by voice anywhere ...