What the HD in engine oil means (and why you shouldn't ignore it)

High Detergent? High Definition? Howdy Doody? Just what, exactly, does it mean when the label on your vehicle's motor oil ...
Search Engine Land

Google Ads API update cracks open Performance Max by channel

As part of the v23 Ads API launch, Performance Max campaigns can now be reported by channel, including Search, YouTube, Display, Discover, Gmail, Maps, and Search Partners. Previously, performance ...
voxelmatters

Voestalpine Additive Manufacturing gains API 20S certification for oil and gas components

Voestalpine Additive Manufacturing has earned certification to American Petroleum Institute’s Specification 20S, qualifying the company to produce additively manufactured metallic parts for oil and ...
Construction Equipment

Would You Trust an Engine Maker to Service Your Entire Machine?

Deutz has undertaken an interesting business strategy. The German engine-maker, which already has a major presence in the U.S., is expanding its service capabilities to whole goods--meaning your ...
Search Engine Land

Google Shopping API cutoff looms, putting ad delivery at risk

Google Shopping API migration deadlines are approaching, and advertisers who don’t act risk disrupted Shopping and Performance Max campaigns. What’s happening. Google is sunsetting older API versions ...
Midland Reporter-Telegram

API: World on the precipice of a 'demand decade' for oil and gas

Permian Basin residents this week celebrated the iconic oil and gas employees with an event sponsored by the American Petroleum Institute and Petroleum Strategic Partnership. The event featured food ...
Fleet Equipment Magazine

Q&A: API PC-12 Oil Categories Set Stage for 2027 Engine Changes

The American Petroleum Institute is moving closer to finalizing its Proposed Category 12 (PC-12) heavy-duty engine oil specification, marking a key step toward two new oil categories, API CL-4 and API ...
Truckinginfo

API Reports Progress on New Heavy Duty Engine Oil Categories

January 1, 2027, will be the first license date for two new heavy-duty engine oil categories, if all goes as planned. An update from the American Petroleum Institute said it has made significant ...
Fleet Equipment Magazine

API Advances PC-12 Engine Oil Specification for Heavy-Duty Trucks

Kevin is the Managing Editor and Producer of Fleet Equipment Magazine. He joined Babcox Media in 2024, after a decade in TV news production. A frequent attendee of trade shows and industry events, ...
Jalopnik

Mobil 1 Vs Kirkland Signature: How Do The Motor Oils You Can Buy At Costco Compare?

In case you haven't heard, a Costco membership could potentially ease the financial sting on your car repair bills. The retailer sells branded tires at wholesale prices, for starters, and its ...
Crude Oil Prices

API Reports Sizeable Crude Oil Build

The American Petroleum Institute (API) estimated that crude oil inventories in the United States saw a sizeable build of 6.5 million barrels in the week ending October 31. Crude oil inventories in the ...