Netflix unveils a conversion API; some publishers are using AI tools to expand their footprints; and CFOs are getting more involved in marketing decisions.

LTV (Lifetime Value): The total predicted value a customer will generate over their relationship with the company.

From April 1, 2026, Google will block inactive developer tokens from uploading Customer Match data via the Google Ads API.

Meta’s new attribution updates clarify click-driven and social interaction conversions, giving advertisers better insights for smarter campaign.

Deeper integrations with the companies’ demand-side platforms and a new Conversion API tool land ahead of the key upfronts season.

Meta reported Q4 ad revenue of $58.14B, up 24%. AI-driven ad ranking delivered 4x more revenue impact than increasing ad load. Meta maintains incremental ROI above 20% on AI. Cash return on invested ...

Back in late 2022, Meta Platforms (META) seemed like it was almost completely written off by Wall Street. The company was criticized for its high-stakes overspending on the metaverse, and very few, if ...

Golf’s surge in popularity over the past few years has reinforced its place as one of the biggest U.S. outdoor participation sports. The combination of fresh air, social interaction and leisurely pace ...

Andy is a seasoned technology journalist with more than 15 years experience in the mobile industry, writing for Digital Trends, Wired, and more. During that time he has reviewed hundreds of ...

KNOREX Ltd. (NYSE American: KNRX) (“KNOREX” or the “Company”), a leading provider of AI-driven programmatic online advertising products and solutions, today announced the launch of its agentic ...

That “easy money” or “rapid weight loss” ad in your social feed may actually be a scam. A recent Reuters investigation alleges that Meta, the parent company of Facebook and Instagram, earned billions ...