Netflix unveils a conversion API; some publishers are using AI tools to expand their footprints; and CFOs are getting more involved in marketing decisions.
From April 1, 2026, Google will block inactive developer tokens from uploading Customer Match data via the Google Ads API.
Meta’s new attribution updates clarify click-driven and social interaction conversions, giving advertisers better insights for smarter campaign.
Deeper integrations with the companies’ demand-side platforms and a new Conversion API tool land ahead of the key upfronts season.
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