If you want to understand the Internet, you need to understand the basic ideas of a channel. Why? Because in many ways the Internet is simply a different way of distributing what channels have ...

While we were working alongside many early-stage ecommerce businesses some time ago, there was one pattern that really stood out. The email campaigns of these companies were gorgeous, filled with ...

Following last year’s trend of showcasing AI in multimillion-dollar ad spots, the 2026 Super Bowl advertisements took it a step further by leveraging AI both to create the commercials and to promote ...

AI use is skyrocketing, and new tools are entering the scene every day. No wonder that many leaders are concerned about the ethical implications of AI in marketing. Let's kick things off by talking ...

Amy Fridhi is a licensed Realtor® with ΓEA⅃, working with clients in Southwest Florida and Greater Boston. Heading into her sixth year, she has sold over $80 million in real estate. Amy is certified ...

Follow a clear order: look at the market, know your audience, set goals, pick channels, sort out the money, make a plan, and ...