Google’s first-stage retrieval still runs on word matching, not AI magic. Here’s how to use content scoring tools accordingly ...
This article was co-authored with Emma Myer, a student at Washington and Lee University who studies Cognitive/Behavioral Science and Strategic Communication. In today’s digital age, social media has ...
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The brand moments algorithms will never understand
How do you create brand meaning that’s algorithm-proof? By creating moments so meaningful that when the customer’s need returns, the brand does too, without any algorithmic assistance. I call it ...
Bad Bunny sings in Spanish. Almost always. But it’s not a simple decision – it’s a statement. In an industry that has historically pushed Latin artists to translate themselves, soften their edges, or ...
Psychedelics may rewire the brain to treat PTSD. Scientists are finally beginning to understand how.
New research shows MDMA and psilocybin may restore neural flexibility in people with PTSD, thereby helping the brain unlearn fear and relearn safety. When you purchase through links on our site, we ...
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