Target ROAS and target CPA optimize outcomes, not spend caps, which explains why budgets can flex beyond daily expectations.

Serious Play: constructive mischief that has a serious purpose such as challenging one’s own and others’ thinking. Befriend Ignorance, rather treating it as a foe: Properly engaged, filling in pockets ...

Authorities in New Mexico carried out an undercover investigation in their efforts to show that Meta was failing to protect ...

IN BRIEF The shortage of individuals entering the CPA pipeline has reached a crisis stage. While professional institutions like the AICPA have been ...

Despite Epstein’s death in 2019 and Wexner’s claim that he severed ties with Epstein in 2007, Wexner continues to be dogged ...

Wondering about the most dangerous birds on Earth? We've compiled this list of the Top 20 scariest birds — some that have even attacked people.

A developer-targeting campaign leveraged malicious Next.js repositories to trigger a covert RCE-to-C2 chain through standard ...

Additional labor hours could help the mass merchant overcome some in-store challenges like poor in-stock rates and long ...

The most successful organizations have leaders who understand how to implement strategies in ways that align with how people think, decide and act.

What if achieving your resolutions didn’t require willpower, but a few tiny, daily actions you can actually stick to?

We often blame ourselves for failing to act in the face of unfathomable suffering. But research in psychology, sociology, and ...