Budweiser 's patriotic 2026 Super Bowl commercial won USA TODAY Ad Meter, the record 10th title for the beer brand, uniting a Clydesdale and a bald eagle for America's 250th birthday. Rounding out the ...

Super Bowl LX is not only the NFL's biggest stage in 2026 — it's also a make-or-break broadcast for commercials, with the nation's top brands spending millions on 30- and 60-second ads aimed at ...

From the sandy shores of Puerto Rico to the concrete streets of “NUEVAYoL,” all the way to Levi’s Stadium in Santa Clara, California, for Super Bowl LX, Bad Bunny knows how to keep the fashion world ...

One needn't know the difference between a touchdown and a turnover to enjoy the Super Bowl. For many viewers — and we suspect plenty of TVLine readers — it's all about the ads. Each year, advertisers ...

Fans believe they have cracked the NFL script for next season. With the logo for Super Bowl 61 having been unveiled this week, they believe they know exactly who’s headed to the big game in 2027 and ...

In this episode of Newsmaker, host John Hook interviews veteran sportswriter Howard Balzer. Balzer discusses the upcoming Super Bowl 60, analyzing the importance of organizational culture in winning ...

After his "ICE out" declaration dominated Grammy headlines, anticipation built over whether Bad Bunny would turn the biggest performance of his career — the 2026 Super Bowl halftime show — into a ...

NFL fans are no strangers to higher-scoring Super Bowls, and a couple of the highest-scoring in league history have occurred over the last decade. Still, neither shootout was enough to surpass the ...

The NFC's top-seeded Seattle Seahawks battle the AFC's second-seeded New England Patriots in the 2026 Super Bowl matchup on Sunday, Feb. 8. Seattle is making its fourth Super Bowl appearance and first ...

The New England Patriots are back in the Super Bowl for the first time in seven years and a chance to make history. The Super Bowl XL matchup with the Seattle Seahawks will mark the Patriots’ ...

NFL fans might have cracked the code. NFL fans have been very active in floating conspiracy theories whenever they see one or two coincidences. Everybody believed the league had rigged Super Bowl 60 ...

Ads pitching artificial intelligence companies dominated the Super Bowl broadcast. Their huge cost probably didn’t ease investor worries about spending. By Andrew Ross Sorkin Bernhard Warner Sarah ...