However, there is a secret in plain sight that we have used at my agency for years—one that remains remarkably immune to the ...

Ever wondered how social media platforms decide how to fill our feeds? They use algorithms, of course, but how do these algorithms work? A series of corporate leaks over the past few years provides a ...

We did the maths to prove social algorithms can be addictive. Like cigarettes or carbon, a tax on algorithms could be the key to breaking the digital arms race.

AI can automate posts, sharpen ad targeting and streamline customer replies. Learn how to use it wisely to raise engagement and return on investment.

The future of social media is being shaped less by new platforms and more by shifting behavior, fragmentation, and ...

Log-in to bookmark & organize content - it's free! Linguist Adam Aleksic talked about communication strategies and language on social media. Linguist Adam Aleksic talked about communication strategies ...

ALBUQUERQUE, N.M. (WHAT THE TECH?) — Social media platforms often guess what you want to see but you can change your algorithm with a few taps on your screen. Let’s start with Instagram. Every time ...