Chamber of Commerce, as they celebrate 125 years of serving Pocatello and Chubbuck. The chamber has been a vital addition to ...

The 46th annual Simplot Games are set to take place this week, turning the community into its own Olympic Games environment.

As OpenAI is making plans to introduce ads to ChatGPT, competitor Anthropic has promised to keep Claude ad-free. In a blog post today, the company said that there are "many good places for advertising ...

On Wednesday, Anthropic announced that its AI chatbot, Claude, will remain free of advertisements, drawing a sharp line between itself and rival OpenAI, which began testing ads in a low-cost tier of ...

Bibb County students shaped school lunch menus through a lively taste test event, showcasing their preferences and influencing future cafeteria offerings.

OpenAI CEO Sam Altman called Anthropic's Super Bowl ads "funny" but "clearly dishonest." Anthropic said that it plans to keep its chatbot Claude ad free, weeks after OpenAI announced it will begin ...

OpenAI on Monday announced it’s beginning to test ads in the U.S. for users on its Free and Go subscription tiers. The newer Go plan is a low-cost subscription at $8 per month in the U.S. and was ...

Boise's seasonal off-leash program ends this weekend, shifting dog restrictions at parks. As spring sports begin, key complexes will ban dogs as well.

Editor's note: An earlier version of this story included an incorrect graphic noting only two Anheuser-Busch beers in the 2025 Ad Meter top 10. In fact, there were four: one each from Budweiser, Bud ...

It also pokes fun at OpenAI’s advertising plans in a new Super Bowl ad. It also pokes fun at OpenAI’s advertising plans in a new Super Bowl ad. is a news editor with over a decade’s experience in ...

Following last year’s trend of showcasing AI in multimillion-dollar ad spots, the 2026 Super Bowl advertisements took it a step further by leveraging AI both to create the commercials and to promote ...

From the emotionally manipulative to the occasionally clever, the champions of USA TODAY's Ad Meter competition have pulled almost every lever available. This year figures to be no exception. A look ...