This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Sales scripts get a bad rap, but they provide a clear ...

Providing your sales reps with a script is necessary to maintain control of the sales cycle. Planning, testing and refining the script is an ongoing process. As you build the script and include ...

Selling isn’t about you. It’s not even about them. Instead, it’s about psychology. The more you can get inside someone’s head, the more likely they are to take you up on your offer. Understanding the ...

Traditionally, a sales pitch is defined as “a talk or a way of talking that is intended to persuade you to buy something.” But here’s the thing. People don’t like to be sold to — our brains are ...