How much of the energy consumed in an AI chip is spent doing something useful? This question affects everything from software ...

Generative engine optimization (GEO) is the practice of positioning your brand and content so that AI platforms like Google AI Overviews, ChatGPT, and Perplexity cite, recommend, or mention you when ...

LLMs still rely on search, shifting SEO from head terms to the long tail. Here’s how to use AI to uncover real customer questions and win.

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The scale of AI-powered discovery has been growing exponentially. OpenAI’s ChatGPT now reaches over 5 billion visits a month and 800 million active weekly users. More than 40% of users are under 25.

Guardian found OpenAI’s platform cited Grokipedia on topics including Iran and Holocaust deniers The latest model of ChatGPT has begun to cite Elon Musk’s Grokipedia as a source on a wide range of ...

From its humble beginnings in print to the advent of broadcast media and the subsequent digital upheaval, the advertising industry has continually adapted to technological advancements. However, ...

Think about the last time you searched for something specific—maybe a product comparison or a technical fix. Ideally, you ...