The browser tab can feel like a quiet room until it starts to move. A scroll becomes a corridor, and a click becomes a door. Artists, game makers, and ...
Getting the most out of A/B and other controlled tests by Ron Kohavi and Stefan Thomke In 2012 a Microsoft employee working on Bing had an idea about changing the way the search engine displayed ad ...
Every merchant who has ever pushed a new theme live and then watched their conversion rate quietly drop knows exactly why ...
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