Most media buyers say they expect to increase their programmatic spend this year, according to recent research from Comscore. The report was based on data from a survey conducted in November 2025 ...

Long confined to theoretical labs and sci-fi thrillers, quantum computing is fast emerging as a real-world technology with ...

NEW YORK— IAB Tech Lab, the global digital advertising technical standard-setting body, has made a notable move to improve the way buyers plan and reserve advertising on live programming with the ...

Claude Skills trades one-off prompts for reusable workflows; skills can be packaged as plugins, the result is repeatable marketing across brands.