Upstream, a supply-side company that until today was called TheViewPoint, introduced a platform that automates direct CTV ad sales.

The advertising industry reports strong growth in online advertising market. The Online Marketing Circle develops a cookie ...

Programmatic’s promise was never automation for its own sake. It was accountability. But today, we're moving from reporting performance to steering it.

Preciso's Piero Pavone is an experienced programmatic & native advertising specialist. Here, he shares his perspective on how ...

The next chapter of programmatic is being shaped by media agencies pulling decision-making out of black boxes, back in house ...

The smartest advertisers approach retail media with curiosity, not assumptions. They ask about hidden integrations and ...

The Trade Desk stock price has crashed to its lowest point since 2022. Technical analysis shows that the stock has become ...

Six magazine publishers have jointly launched an advertising marketplace to provide brands with more scale for their campaigns. Bauer, Hearst UK, Immediate Media, Time Out, Hello and Future teamed up ...

To mark the 30th anniversary, The Drum launches a new video bringing together four former IAB chairs alongside key industry ...

Shares of language learning app Duolingo (DUOL) are taking a hit in Friday's session after forecasting slowing revenue growth as the company shifts priorities from app monetization to subscriber ...

Here’s a look back at my 2025 predictions, how they panned out and the key questions facing hospitality brands in 2026.