The NHL develops new revenue streams; malware makes its way into the programmatic ecosystem; and Target plans to open 30 new locations this year, along with revamping existing ones.

The Trade Desk (NASDAQ: TTD) stock has taken a massive beating in the past year, losing 66% of its value as of this writing due to the company's slowing growth and the rising competition that it's ...

WebFX reports AI search engine advertising offers PPC ads in AI platforms like Google AI Overviews and Microsoft Copilot, ...

Quarterly earnings results are a good time to check in on a company’s progress, especially compared to its peers in the same ...

As geopolitical tensions reshape the news cycle across the region, shifts in online behavior are becoming visible in real ...

Now that Netflix has grown its ad-supported subscriber base and built out its programmatic tech by partnering with Amazon DSP ...

The end of an earnings season can be a great time to discover new stocks and assess how companies are handling the current business environment. Let’s take a look at how Ibotta (NYSE:IBTA) and the ...

Preciso's Piero Pavone is an experienced programmatic & native advertising specialist. Here, he shares his perspective on how ...

The next chapter of programmatic is being shaped by media agencies pulling decision-making out of black boxes, back in house ...

The advertising industry reports strong growth in online advertising market. The Online Marketing Circle develops a cookie ...