Upstream, a supply-side company that until today was called TheViewPoint, introduced a platform that automates direct CTV ad sales.
Hisense Smart TV owners are reporting a new ad placement that goes beyond the usual home-screen tiles and sponsored recommendations: a mandatory advertisement shown immediately after powering on the ...
How quickly can campaigns pivot in today’s automated ecosystem?
Onetag’s acquisition of creative ad tech platform Aryel equips its curation solution with new tools for tweaking and testing interactive ad creative.
Preciso's Piero Pavone is an experienced programmatic & native advertising specialist. Here, he shares his perspective on how ...
The next chapter of programmatic is being shaped by media agencies pulling decision-making out of black boxes, back in house and into the open. Rather than relying on multiple intermediaries, they’re ...
The advertising industry reports strong growth in online advertising market. The Online Marketing Circle develops a cookie ...
When India introduced mandatory corporate social responsibility (CSR) through the Companies Act, 2013, it launched a ...
The integration embeds Genius Sports' verified, real-time sports signals directly into Magnite's ClearLine platform for curation and activation. Through this integration, official in-game moments can ...
Citi's Miami Global Property CEO Conference 2026 March 2, 2026 7:30 AM ESTCompany ParticipantsSean Reilly - CEO ...
The smartest advertisers approach retail media with curiosity, not assumptions. They ask about hidden integrations and ...