For two years, the advertising industry debated whether AI can be creative. Meanwhile, audience engagement has shifted structurally. Agentic AI isn’t just a tool—it’s a leap that forces agencies to ...

A man in a bright yellow costume is handing out bananas at the entrance to the Adelaide Fringe’s Garden of Unearthly Delights. “I sing the same song 15 times over and over for an hour,” he tells me, ...