For years, I’ve seen the same mistake play out repeatedly. Someone reaches out to me for help booking an award flight or planning a big trip. They’ve done “everything right.” They’ve earned a ton of ...

Recent headlines on a lawsuit against American Airlines for loyalty account closures give us a good excuse to examine this issue. A loyalty program or rewards program, two different names for the same ...

The world of travel hacking can be daunting. There are so many credit cards and loyalty programs to choose from, and so much to learn about using your points most effectively. All the information ...

Loyalty marketing experts continue to debate how to fix loyalty programs they quietly acknowledge are underperforming. If a brand cannot prove its loyalty program has a meaningful, profitable impact, ...