The wide-ranging campaign, created by VCCP, has been in the works for more than a year. The process started last summer when England head coach Stuart Lancaster briefed O2 and its agencies on how he ...
Legendary Disney animators will also be helping out!
Some 70% of Brits were targeted by phone scammers in 2023 alone. Despite investing in sophisticated scam-fighting initiatives, by 2024 satisfaction with O2’s efforts to tackle fraud sat at just 24%.
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